Creating goals for your site
Deciding what our client’s site goals are is the first step we take when creating a Web site. We try to realize what our clients hope to accomplish by having a Web site. We focus on these goals as we go through the design process. Goals help us to focus and target your Web site to your particular needs.
A Web site that provides news about a specific subject should have a different look and navigation than a Web site that sells products. The complexity of your goals will affect the navigation, the media that you use, and even the look and feel of your site.
Organizing the site structure
Deciding up front how the site will be structured helps streamline navigation and speeds development. Deciding where to store images, flash files, pages, and other elements will make content easier to find and keep organized. This also covers category structure and heirarchy. The complexity of a site can often be reduced and made easier to navigate by thinking of structure ahead of time.
The Look
We design sites to maintain consistency, provide corporate branding, and be easy to navigate. A proper design should lead visitors through your site and provide a visually appealing interface. Our designers have studied color theory and the best user interface design practices. We are proud to offer fully Web 2.0 style layouts and effects, tastefully.
User experience
We aim to provide the best user experience for your clients. Navigation should be consistent throughout the site. Visitors should not have to hunt for content that should be easy to locate. Prominent sections of a site should be treated as such. Colors should not hurt your visitors eyes if they stare at your site for long periods of time. Users should find form fields and buttons to be familiar and easy to use.
